How did a popular street snack from Mumbai become a marketing phenomenon, gaining national popularity and international repute? What transformed an on-the-run bite from a snack on a handcart into an award-winning brand? What made Harvard Business School lean forward and acknowledge the marketing success of the humble vadapav? ‘My Journey with Vadapav’ by Venkatesh S, answers all these questions and more. The book tells the story of a daring and unusual entrepreneurial venture. Inspired by his love for vadapav, one man made it his mission to build, promote, transform and establish a humble street snack into a national brand.The book encapsulates a journey in which you walk with the author through various pathways from the glimmer of a concept to its creation, development and foundation, while sharing his moments of apprehension, enthusiasm, despair, elation, occasional confusion and humour. In due course, admire his determination to succeed, no matter what. This bold and inspiring real-life narration, questions the set norms of the Indian food industry and takes its myriad challenges head-on. It is a tale of teamwork, a whole load of determination and entrepreneurship at its best, with a little bit of luck to complete the mix. ‘My Journey with Vadapav’ is exciting, compelling and a great read for enthusiasts who have an idea, a dream or a vision and aspire to make it not just a reality, but a success. It is an inspiration for others too.
My Journey with Vada Pav
How did a popular street snack from Mumbai become a marketing phenomenon, gaining national popularity and international repute? What transformed an on-the-run bite from a snack on a handcart into an award-winning brand? What made Harvard Business School lean forward and acknowledge the marketing success of the humble vadapav? ‘My Journey with Vadapav’ by Venkatesh S, answers all these questions and more. The book tells the story of a daring and unusual entrepreneurial venture. Inspired by his love for vadapav, one man made it his mission to build, promote, transform and establish a humble street snack into a national brand.The book encapsulates a journey in which you walk with the author through various pathways from the glimmer of a concept to its creation, development and foundation, while sharing his moments of apprehension, enthusiasm, despair, elation, occasional confusion and humour. In due course, admire his determination to succeed, no matter what. This bold and inspiring real-life narration, questions the set norms of the Indian food industry and takes its myriad challenges head-on. It is a tale of teamwork, a whole load of determination and entrepreneurship at its best, with a little bit of luck to complete the mix. ‘My Journey with Vadapav’ is exciting, compelling and a great read for enthusiasts who have an idea, a dream or a vision and aspire to make it not just a reality, but a success. It is an inspiration for others too.Total Pages: 150
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All deliveries will be accompanied by beautiful bookmarks.
We charge a nominal Shipping & Packaging charges of Rs.49 if the total order amount is less than Rs.500.
Standard Delivery within Pune takes 0-3 days for delivery. Delivery in cities other than Pune ideally takes 5-7 days.
For library customers in Pune, deilvery to Wakad and nearby areas may take 0-2 days, and delivery to other locations might take 0-4 days.
We charge a nominal Shipping & Packaging charges of Rs.49 if the total order amount is less than Rs.500.
Standard Delivery within Pune takes 0-3 days for delivery. Delivery in cities other than Pune ideally takes 5-7 days.
For library customers in Pune, deilvery to Wakad and nearby areas may take 0-2 days, and delivery to other locations might take 0-4 days.
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